Conference Programme
Road Map and Direction to AU Hotel
Campus and General Information about the Assumption University
Day 1
| Day 1: January 3, 2025 (Friday) | ||
| Time | Activity | Venue |
| 15:00 – 16:00 | Check in | AU Hotel |
| 16:00 – 18:00 | Activity Hours | AU Campus |
| 18:00 onwards | Leisure Time | AU Hotel |
Day 2
| Day 2: January 4, 2025 (Saturday) | |||
| Time | Activity | Honorable Guests / Presenters /Session Chair | Venue |
| 8:30 – 9:00 | Conference Registration @ John XXIII Conference, 1st floor | ||
| 9:00 – 9:05 | Welcome Address | Dean, MSME Business School, AU | J205, UNESCO, John XXIII Conference, 2nd floor |
| 9:05 – 9:10 | Welcome Address | Assoc. Prof. Dr. Wei He, Conference Chair, IONA | |
| 9:10 – 9:20 | Inaugural Address | Rev. Bro. Dr. Sirichai Fonseka, The President | |
| 9:20 – 10:00 | Keynote Speaker | Assoc. Prof. Dr. Manapol Ekkayokkaya, CU | |
| 10:00 – 10:10 | Group Photo Session @ IBEC2025 Backdrop, John XXIII Conference, 1st floor | ||
| 10:10 – 10:30 | Networking and Coffee Break @ John XXIII Conference, 1st floor | ||
| 10:30 – 12:30 | Conference Session 1 A, 1 B |
1 A: Dr. Muhammad Azhar Khalil 1 B: Dr. Sarina Preechalert |
J205, UNESCO, John XXIII Conference, 2nd floor J206, John XXIII Conference, 2nd floor |
| 12:30 – 13:30 | Lunch Break @ John XXIII Conference, 1st floor | ||
| 13:30 – 15:30 | Conference Session 2 A, 2B |
2 A: Asst. Prof. Dr. Bing 2 B: Dr. Jenette Villegas-Puyod |
J209 – 210, John XXIII Conference, 2nd floor J208, John XXIII Conference, 2nd floor |
| 15:30 – 15:50 | Coffee Break @ John XXIII Conference, 2nd floor | ||
| 15:50 – 17:50 | Conference Session 3 A, 3 B, 3 C |
3 A: Asst. Prof. Dr. Pisal Setthawong 3 B: Asst. Prof. Dr. Prapa Kananurak 3 C: Dr. Sarina Preechalert |
J205, UNESCO, John XXIII Conference, 2nd floor J206, John XXIII Conference, 2nd floorJ207 (Online 1) https://us02web.zoom.us/j/89134435464?pwd=WV0sav3iRunFlbcjUvyrNmdKuFmgsy. |
| 17:50 – 18:30 | Leisure Time | ||
| 18:30 – 20:00 | Welcome Dinner @ John XXIII Conference, 1st floor | ||
Day 3
| Day 3: January 5, 2025 (Sunday) | |||
| Time | Activity | Honorable Guests / Presenters / Session Chair | Venue |
| 8:30 – 10:30 | Conference Session 4 A, 4 B, 4 C |
4 A: Dr. Nichanan Sakolvieng 4 B: Dr. Shih-Tse Lo . 4 C: Dr. Muhammad Azhar Khalil |
Online via Zoom (Online 2) Online via Zoom (Online 3) Online via Zoom (Online 4) |
| 9:00 – 9:15 |
Closing Ceremony @ SC0101, SCIT Building, 1st floor Announcement of the Best Paper Award |
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| 9:15 – 10:15 | Campus Tour | ||
| 9:30 – 12:00 | Closing Ceremony @ SC0101, SCIT Building, 1st floor Assoc. Prof. Dr. Wei He, Conference Chair, IONA Announcement of the Best Paper award Asst. Prof. Dr. Dhanoos Sutthiphisal, Dean, MSME Business School, AU |
5 A: Dr. Zhuoran Zhang 5 B: Dr. Shih-Tse Lo and Asst. Prof. Dr. Prapa Kananurak |
SC0101, SCIT Building, 1st floor Online via Zoom (Online 5) |
| 10:30 onwards | Cultural Trip | ||
Day 4
| Day 4: January 6, 2025 (Monday) | |||
| Time | Activity | Venue | |
| 9:00 – 10:00 | IBEC 2025 Committee Meeting | MSE 0704, MSE Building, 7th floor | |
| 10:00 – 12:00 | Check Out | AU Hotel | |
Detailed Schedule
| Day 2: January 4, 2025 (Saturday) | 10:30 – 12:30 | ||
| Time | Session 1 A | Session 1 B | |
| 10:30 – 12:30 |
Session Chair: Dr. Muhammad Azhar Khalil Venue: J205, UNESCO, John XXIII Conference, 2nd floor 10:30: Towards a Theory of Skewness Trading (Xinfeng Ruan, Pakorn Aschakulporn, Jin E. Zhang) 11:00: Real Exchange Rate and Innovation: Firm-Level Evidence from China (Liang Fu, Chun-Yu Ho, Xiaoli Zhang, Xiao Wei) 11:30: Assessing the Viability of Bitcoin and Ethereum in Global Portfolio Optimization: A Comparative Analysis Across Developed and Developing Markets (Eduardo Tinoco, Arif Qayyum) 12:00: Exploring the Impact of Customer Satisfaction on Profitability and Stock Performance (Ning Gao, Muhammad Arif Qayyum) |
Session Chair: Dr. Sarina Preechalert Venue: J206, John XXIII Conference, 2nd floor 10:30: Soft Information in Bank-Firm Lending and Impacts of Required Disclosure (Sheng Zhao, Yujia Zhong, Xiaowu Cai) 11:00: The Effects of Gray (Affiliate) Directors on REITs’ Governance and Performance (Magdy Noguera) 11:30: The International Retirement Savings Dilemma: Insights from U.S. IRAs with Global Relevance (Brian Porter) |
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| 12:30 – 13:30 | Lunch Break @ John XXIII Conference, 1st floor | ||
| Day 2: January 4, 2025 (Saturday) | 13:30 – 15:30 | ||
| Time | Session 2 A | Session 2 B | |
| 13:30 – 15:30 |
Session Chair: Venue: J209 – 210, John XXIII Conference, 2nd floor 13:30: The Effects of Cultural Values in Electronic Word-of-Mouth Marketing (Mahmood Hussain, Ceren Koksal, Eda Yilmaz Alarcin) 14:00: Therapeutic Servicescapes and BrandSymbolism-Induced Affect: The Moderating Effect of Trait Authenticity (Vladimir Pashkevich) |
Session Chair: Venue: J208, John XXIII Conference, 2nd floor 13:30: A Review of Policy Instruments and Indicators for Green Innovation Diffusion: A Comparative Study of Thailand and Poland (Kot Sebastian, Anuphat Thirakulwanich) 14:00: Uncertainty of Sales, Operating Risk & Sustainability Analysis of a U.S. Firm During the COVID-19 Pandemic (Jay Kang, Bob Sorensen) |
|
| 15:30 – 15:50 | Coffee Break @ John XXIII Conference, 2nd floor | ||
| Day 2: January 4, 2025 (Saturday) | 15:50 – 17:50 | ||
| Time | Session 3 A | Session 3 B | Session 3 C (Online 1) |
| 15:50 – 17:50 |
Session Chair: Venue: J205, UNECO, John XXIII Conference, 2nd floor 15:50: Measuring Uncertainty in China Using Baidu Search: A Principal Component Analysis Approach (Constantin Burgi, Yixuan Chen, Bo Jiang) 16:20: AI Founder: Design Principles (Jeff Augugliaro, Aakash Sapru) 16:50: Research on the Impact Mechanism of AI Hallucination on Human-Machine Collaborative Decision Making in Crisis Self-Rescue (Mingjia Cui, Song Yan) |
Session Chair: Venue: J206, John XXIII Conference, 2nd floor 15:50: Shades of Grey: Economic Aspects of Non-Traditional Revenue Sources, the Case of Live Streaming (Lucas M. Bernard, Unurjargal Nyambuu) 16:20: The Impact of Housing Market Sentiment on Housing Demand and Supply (Wei He, NyoNyo Kyaw) 16:50: Debt Thresholds and Economic Consequences (Philip Wells, Arif Qayyum) 17:20: Revisiting the Kuznets Curve: A Racial Analysis of Income Inequality in the USA (Fadi Fawaz, Nancy Kangogo) |
Session Chair: Dr. Sarina Preechalert Venue: J207 (Online 1) 15:50: The Impact of External Factors on Economic Growth in CEE-11 Countries (Pawel Sliwinski, Poland, 9:50 AM) 16:20: Central Bank Digital Currencies: Current Role and Developments in the Global Economy (Konrad Sobański, Poland, 10:20 AM) 16:50: Financial Concerns of Intellectual Disabilities: Perspectives of Parents in Yogyakarta, Indonesia (Ilsa Haruti Suryandari, Indonesia, 4:50 PM) 17:20: Impact of ESG Factors on M&A Decisions: A Study of Listed CompanyTransactions in the European Region (Alexander Armbruster, Dietmar Ernst, Florian Woithe, Germany, 11:20 AM) |
| 17:50 – 18:30 | Leisure Time | ||
| 18:30 – 20:00 | Welcome Dinner @ John XXIII Conference, 1st floor | ||
| Day 3: January 5, 2025 (Sunday) | 8:30 – 10:30 | ||
| Time | Session 4 A (Online 2) | Session 4 B (Online 3) | Session 4 C (Online 4) |
| 8:30 – 10:30 |
Session Chair: Dr. Nichanan Sakolvieng Venue: Online via Zoom (Online 2) 8:30: The Seed of “Aftertaste” in Mumbai, India. Social Enterprise: Empowering Women from Economically Disadvantaged Community. Case Study (Beatriz Castilla Ramos, Mexico, 7:30 PM) 9:00: Industry 4.0 in Mexico and the necessary changes in industrial policy (José Luis Solleiro, Rosario Castañón, Mexico, 8:00 PM) 9:30: Why Do Customers Use (or don’t use) Mobile Payment? HBCU Students’ Perspectives (Mohammad Galib, USA, 9:30 PM) 10:00: Sustainable Entrepreneurship as a Bridge to Improved Firm Performance in the Context of Entrepreneurial Orientation (Syed Jasra, Azza Ali Abdullah Al Zakwani, Maryam Abdallah Ghuloom Al Balushi, and Muhammad KhuramKhalil, OMAN, 7:00 AM) |
Session Chair: Dr. Shih-Tse Lo Venue: Online via Zoom (Online 3) 8:30: Student Educational Loans and Life-Stage Milestones (Alison Munsch, Eleni Mariola, USA, 8:30 PM) 9:00: Blockchain Technology and Smart Contracts: Potential Tools for Improving Smaller Operational Profit Margins (Ameeta Jaiswal-Dale, USA, 9:00 PM) 9:30: The Impact of Minimum Wage Raises on Early-Stage Entrepreneurship (Vivian Peng, Alina Peng, USA, 9:30 PM) 10:00: Economic Fallout of Climate Change: A U.S. Perspective (Morgan Lockett, Fadi Fawaz, Anis Mnif, USA, 10:00 PM) |
Session Chair: Dr. Muhammad Azhar Khalil Venue: Online via Zoom (Online 4) 8:30: The Moderating Roles of Ownership Structure and Corporate Governance (Yani Monalisa, Canada, 8:30 PM) 9:00: Sustainability Reporting in Thailand (Amara Tirasriwat, Asha Mathew) 9:30: The Relationship between Environmental Accounting Information Disclosure and Corporate Sustainability in Companies Listed on the Stock Exchange of Thailand (Rujapa Tansuwan) 10:00: Effect of Bribery on Generalized Trust in Emerging Markets: A Social Capital Perspective (Chomsorn Tangdenchai, Nichanan Sakolvieng, KaimookNamgaroonaroonroj) |
| 9:00 – 9:15 | Closing Ceremony @ SC0101, SCIT Building, 1st floor | Note: Map Zone B, Building No. 9 | |
| 9:15 – 10:15 | Campus Tour | ||
| 10:30 | Cultural Trip | ||
| Day 3: January 5, 2025 (Sunday) | 9:30 – 12:00 | ||
| Time | Session 5 A | Session 5 B(Online 5) | |
| 9:30 – 12:00 |
Session Chair: Dr. Zhuoran Zhang Venue: SC0101, SCIT Building, 1st floor 9:30: Preference for Pet Product Differentiation and Buyer’s Socioeconomic Characteristics in Thailand (Thanat Saenghiran) 10:00: The Impact of Social Media Contents and Feedbacks on Traveler’s Destination Choice in China (Yiyi Fu) 10:30: Factors Determining the Over-excessive Consumption Behavior of the Non-Surgical Aesthetic Services (Qian Yu) 11:00: The Role of the Word of Mouth in CreatingBranding Identity for Agricultural Products (Haobo Tang) 11:30: The Impact of Perceived Benefits on Purchasing Intention and Behavior in Internet Financial Products: Evidence from China (Fan Huang) |
Session Chair: Asst. Prof. Dr. Prapa Kananurak and Dr. Shih-Tse Lo Venue: Online via Zoom (Online 5) 9:30: TBA 10:00: TBA 10:30: TBA 11:00: TBA |
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Other presented papers
Sandeep Khanijou, MSME Business School, Assumption University,
Parichat Hwangdee, MSME Business School, Assumption University,
Piriya Kittivoraphan, MSME Business School, Assumption University,
Kowit Laptaweesuksun, MSME Business School, Assumption University,
Kirirath Poolpunt, MSME Business School, Assumption University,
Perspectives of Arabs from the Gulf Cooperation Council Countries towards the Thai Medical Tourism Industry
Rujapa Tansuwan, MSME Business School, Assumption University,
The Relationship between Environmental Accounting Information Disclosure and Corporate Sustainability in Companies Listed on the Stock Exchange of Thailand
Syed Jasra, Middle East College, Oman,
Azza Ali Abdullah Al Zakwani, Middle East College, Oman,
Maryam Abdallah Ghuloom Al Balushi, Middle East College, Oman,
Muhammad Khuram Khalil, Middle East College, Oman,
Sustainable Entrepreneurship as a Bridge to Improved Firm Performance in the Context of Entrepreneurial Orientation
Amara Tirasriwat, MSME Business School, Assumption University,
Asha Mathew, MSME Business School, Assumption University,
Sustainability Reporting in Thailand
Piyanan Suwanmana, MSME Business School, Assumption University,
Sustainable Development for Aging Communities: The Role of Social Enterprises and Government-University Collaboration in Thailand
Jiayin Song, Assumption University,
The Impact of Visa Policies on Thailand’s International Employment Market
Jinhao Zhou, Assumption University,
The Impact of Delaying Retirement Age on Enterprises
Kunanya Boonyasuthayanont, Assumption University,
Opportunities and Challenges in Developing Alternative Tourist Destinations Beyond Patong in Phuket
Min Paing Myo Khant, Assumption University,
Understanding the Study-Life Balance of Myanmar Students at Assumption University Amid Political and Cultural Struggles
Naing Hone, Assumption University,
Facebook’s Role in Strengthening Socio-Political and Economic Stability for Myanmar’s Farmers
Yebo Gao, Assumption University,
The Relationship between PM2.5 and Stock Return
Thirasima Muangchang, Assumption University,
Factors Affecting the Decision to Purchase Unit-linked Life Insurance Products in Thailand After COVID-19
Tidarat Payakko, Assumption University,
Customers’ Attitudes Towards Green Skincare
Nichanan Sakolvieng, MSME Business School, Assumption University,
Chomsorn Tangdenchai, MSME Business School, Assumption University,
Kaimook Numgaroonaroonroj, MSME Business School, Assumption University,
Effect of Bribery on Generalized Trust in Emerging Markets: A Social Capital Perspective